Market Research Services

James A. Rohde has all of the tools and experience to move past insight to insight driven solutions.

Qualitative

Kick your marketing into high-gear.

Qualitative research is used to generate and focus ideas and hypotheses. These methodologies help solidify the more abstract ideas to carve out tangible solutions that can then be tested. Qualitative techniques include:

Psychographics
Individual In-Depth Interviews (IDI's)
Focus Groups
Dine-arounds
Shop-alongs

Quantitative

Quantitative research is the empirical investigation of numeric data. We use this data to identify patterns and relationships between variables used in testing. Quantitative techniques include

Survey Design and Development
Cluster Analysis
Conjoint
Discrete Choice

Factor Analysis
Perceptual Mapping
TURF
MaxDiff